Our public mental health information campaigns aim to fulfill Taskeen’s vision of wellness promotion and mental illness prevention by utilizing different mediums. This includes social media (Facebook, twitter, Instagram), mass media (Dawn News, Samaa), website, mobile applications or any other digital medium available. The objectives of the program are to fulfill Taskeen’s vision by:
- Spreading awareness about various aspects of mental health wellbeing
- Reducing stigma against mental health problems
- Encourage early help seeking
- Building resilience against distress
- Developing nurturing environments and improving relationships
Taskeen’s Online Mental Health Portal (this website) is also a part of this program and aims to provide an online platform for Pakistani’s looking for resources on mental health and wellness. The portal is available in both English and Urdu and was launched in October 2016.
We have launched the following campaigns so far:
- Sehatmand: a series running from February-July 2019 focusing on raising awareness about importance of mental health
- Dil Kholo: a mental health stigma reduction campaign launched in August 2019.
- COVID Mental Health Response: a campaign focusing on the mental health impacts of COVID launched in March 2020.
Educational videos: a campaign of educational videos around mental health and wellbeing launched in August 2020.